Help in Determining the Right Online Program for You
This depends on who you are.
If you are a... Savvy Online Marketer / Software Developer
If you are experienced in selling and marketing products online and have or have access to advanced software development skills, ultimately both programs are possibilities. If you have an existing website and just want to supplement your product selection with artwork, the Online Database Program is right for you. If you do not have a website, both programs will get you selling online. While the Online Database Program gives the most flexibility, it also requires that you develop your own website. Depending on how competitive you want your website to be in terms of providing advanced search, product listing, and framing capabilities, you may invest months or thousands of dollars in software development costs. The Online Partners Program also offers much flexibility in changing content and the underlying HTML of the website to provide the same kinds of search engine optimization (SEO) possibilities as you would have with the Database Program.
The private label website you receive with the Partners Program is the result of years and over a million dollars of software development investment, and is the core technology powering FulcrumGallery.com, one of the largest online retailers of art in the industry. The private label websites are continually updated and all aspects of running and hosting the site are taken care of for you. Although you will have more gross margin on the product by going with the Database Program, you will not have to spend money on software development. Additionally, your return on advertising spend and conversion rate are highest when you have the most competitive website and offering. Having the full benefit of the deeply categorized art, sorted by years of sales history, and presenting customers with an advanced and easy to use online frame shop will result in high conversion rates, ultimately saving you money by increasing the effectiveness of your advertising.
To request a contract or for more information please send an email to
businessdevelopment@liebermans.net or call 800-221-1032.
If you are a... Physical Store Owner with No or Limited Website Presence
More than 95% of the time, the Partner Program will be the best fit for your company based on the following three key reasons: Click here to learn more.
1. Keep your customers loyal to your brand. We believe this is the main reason to participate in the Partner Program and is an effective way to compete with the top brands in the industry, both online and offline. Only the Partner Program provides you with a way to jumpstart selling online with the full capabilities of our framing tool and all of bells and whistles necessary to compete. Promote your website to all your customers and have peace of mind knowing your offering will be as competitive and savvy as the top art websites. If you join our Database Program, and are not prepared to spend the time and money required to program the navigation, search, and online framing tool capabilities into your offering, you will not be able to effectively compete. Without the state-of-the-art online custom framing option, some of your customers will visit competitive sites like Art.com and purchase framed art from them. It's easy, quick, and cost effective to buy art online. This is how your customers are learning to purchase framed art. We understand you may only want Lieberman's images displayed on your website because you want to frame the print in your store. Problem is, some of your customers will visit your website to view the images, and also visit other websites that offer the complete "ready to hang" framed art solution. You cannot prevent customers from searching and shopping online for framed art just because you encourage them to find an image on your website and bring it to you for framing. Some customers may shop this way because they understand all the benefits of your "brick and mortar" services. Some will not and they will not tell you. The best way to keep your customers loyal to your brand is to provide the complete online solution, which includes the ability to show images with custom framed choices, all within a few simple clicks. The reason very few websites offer custom framing solutions online is because it's extremely challenging, time consuming, and costly to program a website to display images with custom frames. FulcrumGallery.com has invested in this technology and for the first time since their acquisition of Lieberman's, is making their e-commerce platform available to Lieberman's customers. The link www.sampleartsite.com is a sample version of the private label website and is the standard website included in the Lieberman's partner program. To request a contract or for more information please send an email to businessdevelopment@liebermans.net or call 800-221-1032.
2. Earn revenue while we do the work. The Partner Program is structured so that you receive a 30% commission on all sales and Lieberman's does all the work. We frame the image and drop ship with your label directly to your customers. In an example of an image with a frame that retails for $100 (image=$25, frame=$75), you would receive a check for $30. If you were to frame this item yourself, after you deduct the cost of the print, framing materials, and labor, you may earn a profit slightly more than $30. However, under the Partner Program arrangements, you would not have to do anything and would still receive a commission. FulcrumGallery.com has been selling hundreds of thousands of custom framed art pieces online for the past several years. They understand the quality required to meet the demands of online consumers and have a 30 day money back guarantee return policy that is extended to Partner Program participants. This allows you to focus energy on promoting your website to all your customers.
3. Reach a wider audience. Many companies have a web presence with the hopes of reaching new customers. The same is true for those companies that participate in the Partner Program. We want to discourage you from signing up for this program if your main reason is because you believe you will realize substantial new revenue from completely new customers in the first six months. It takes knowledge of Search Engine Optimization (SEO), Google Ad Words, and time for the relevant "spiders" to find your site before you will see any measurable results. Most people do not realize how much effort is placed in managing Google campaigns and the research involved in order to attract shoppers to their websites. It is true, you will reach a wider national audience and attract new customers, but you need to have realistic expectations and timelines. The marketing team at FulcrumGallery.com are experts in selling art online and attracting new customers, and can help advise you in the most effective ways to realize these new customers and revenue.
The link
www.sampleartsite.com is a sample version of the private label website and is the standard website included in the Lieberman's partner program. To request a contract or for more information please send an email to
businessdevelopment@liebermans.net or call 800-221-1032.